Mission & Values

At Bella’s Collective, we celebrate creativity, humanity, and culture through our unique digital artworks. Our mission is to inspire and connect people globally, while making a positive impact through our social initiatives.

4900 artworks

Our collection includes over 5,000 unique artworks, crafted by a talented team of artists and distributed through our partner channels and art distributors.

0 mission

Harness the power of creativity to drive meaningful purpose

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Our team is driven by two clear goals: fighting world hunger and driving toward a greener biosphere.

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We uphold three core values: Creativity, Humanity, and Culture, guiding our mission and initiatives.

Partnerships

Bella’s Collective is proud to collaborate with Tree Nation, ShareTheMeal, and NADA. Together, we strive to make a positive impact on the world through art, sustainability, and social responsibility.

Our Team

Meet the passionate artists and visionaries behind Bella Collective.

Victoria Phung - Founder
During many backpacking trips to remote places, Victoria has encountered the stark realities of life—street children struggling to survive, communities enduring harsh weather, and the challenges of living in arid, barren regions. These experiences profoundly moved her and sparked a desire to make a difference. Motivated by what she had seen, Victoria reached out to friends and brought together a small, passionate team. Together, they created Bella’s Collective, an organization that harnesses creativity as a powerful medium to drive social impact. What began as an idea inspired by her travels has grown into a mission to use art and innovation to give back and create lasting change.
Liam Chen - Creative Guru
Liam, our Creative Director and Art Visionary, ensures every piece from Bella's Collective is thoughtfully crafted to inspire and resonate. Our art serves as a source of healing, emotional expression, cultural connection, and boundless creativity—empowering our customers on their journey toward inspiration and self-discovery.
Aisha Patel - Impact Guru
Aisha Patel, our Social Impact Guru, brings years of experience in the nonprofit & social work sector and an unwavering passion for creating meaningful change. Her dedication to serving others drives our mission to make a lasting difference in the world.